Custom Theme Build: Blue Planet Distribution (EV of RGV)
The Client
Blue Planet Distribution is the authorized Rio Grande Valley distributor for EV International's Atlantis steam cleaning system — one of only 20 factory-authorized distributors across 13 states and Puerto Rico, selling a product manufactured at EV International's own facility in Milan, Italy.
The business runs on two fronts at once: in-home demos that convert into product sales, and recruiting driven sales reps to grow the local team. The site had to work equally well for both audiences.
The Challenge
A new regional distributorship needed a site built entirely from scratch — no existing brand, no legacy content, nothing to migrate. It had to do real double duty: sell a premium, unfamiliar product (steam cleaning with zero chemicals) to residential customers who'd never heard of it, while simultaneously functioning as a recruiting page for sales reps evaluating whether to join the team.
It also needed to carry real technical credibility — EV International's products come with a full stack of international certifications (CE, ISO 9001, DEKRA, TÜV, IEC, and more) that needed to show up clearly without cluttering the page.
Our Solutions
We built a fully custom WordPress theme — hand-coded PHP template parts, not a page builder — with its own navy-and-cyan visual identity distinct from anything else in the Kennedy Media portfolio. The homepage carries real Google reviews, an embedded product demo video, a side-by-side Blue Steam vs. White Steam comparison, and the full certification badge row.
Scope included: custom theme development, DNS/SSL/Nginx server configuration, SMTP email delivery setup, full technical SEO and schema markup, Contact Form 7 integration, and a dedicated "Life at Blue Planet" section built specifically to support recruiting — turning the homepage into both a sales tool and a hiring tool at once.
The result is a site that sells a genuinely unfamiliar product on trust and third-party proof — real reviews, real certifications, real manufacturing credibility — while doubling as the company's primary recruiting channel.
Ready to Work?
One conversation will tell you whether we're the right fit — no pitch deck, no sales runaround.