Brand, Photography & Web Rebuild: Cisneros Law Firm
The Client
Cisneros Law Firm is a bilingual personal injury practice based in McAllen, Texas, representing injured families across the Rio Grande Valley. The firm has been a Kennedy Media Group client for nearly a decade — a relationship that's spanned brand identity design, ongoing commercial photography, and now a complete website rebuild.
Their practice serves a market that expects both trust and accessibility: English and Spanish-speaking clients navigating a serious injury claim, often for the first time.
The Challenge
The firm's previous site was built on Divi and, by our own 14-point audit, scored just 42/100 — falling short on technical performance, structured data, and the kind of polished first impression a personal injury client needs when deciding who to call. A critical Divi/Monarch plugin conflict was also actively blocking theme updates.
The rebuild needed to preserve years of existing content and SEO equity — including 14 TV commercials and both attorneys' profiles — without losing ground during the transition, while finally giving the firm a fully bilingual experience for its Spanish-speaking clients.
Our Solutions
We built a complete custom WordPress theme from scratch, moving the firm off Divi entirely. Scope included custom post types for TV commercials and attorney profiles, a secure contact form handler, full structured data (LegalService, Attorney, and FAQPage schema) for search visibility, and GTranslate integration for a true bilingual English/Español experience.
We imported all existing content — 14 TV commercials and both attorney entries — via WP-CLI with zero data loss, resolved the legacy plugin conflict that was blocking updates, and built an autoplay hero video treatment for immediate visual impact on arrival.
This is on top of the brand identity and commercial photography we've provided the firm for nearly ten years — this rebuild is the latest chapter in a decade-long partnership, not a one-off project.
Ready to Work?
One conversation will tell you whether we're the right fit — no pitch deck, no sales runaround.