Complete Brand & Digital Transformation: Training Your Own Horse
Delivered through our Monthly Digital Retainer — redesigning the logo, building a new website, creating professional photography, writing compelling copy, and managing social media for this equine training brand..
The Client
Training Your Own Horse is an educational platform and online store created by Al Ragusin, a seasoned horseman with nearly 50 years of experience across nine disciplines.
The site helps everyday horse owners train their own horses using humane, relationship-based methods.
It features practical resources and sells the patented Ragusin Collection Reins — a unique training tool made with premium Latigo leather and a proprietary bungee system — along with the book Confident Horseback Riding.
The Challenge
The original website and branding did not effectively communicate the unique value of the patented reins or the educational approach to confident, collected horseback riding.
The site lacked strong visual appeal, clear messaging, and smooth user flow, making it difficult for visitors to understand the products, trust the expertise, or easily purchase the reins and book.
In a competitive equine market, the brand needed a professional, trustworthy online presence that highlighted the humane training philosophy and encouraged conversions.
Our Solutions
We completely reframed the website’s structure and messaging for better flow and clarity. We redesigned the logo for a stronger, more professional identity, conducted on-location and product photography to showcase the reins and training in action, wrote all new persuasive copy, and managed social media to build community and drive traffic.
Scope included: Custom logo redesign, full website redesign and development, on-location and product photography, copywriting, social media management, and strategic restructuring of site navigation and messaging.
This comprehensive project transformed Training Your Own Horse into a credible, user-friendly platform that clearly showcases the patented reins and educational resources while supporting ongoing growth through our monthly retainer.