Building a great website is just the beginning. It will not serve your business unless you can get traffic from Google, Yahoo, and Bing, and you can convert those visitors into customers. Your website’s ranking with the search engines is a critical factor in building your online business. Search engine optimization is a process that improves your website’s content, structure, meta data and more to gain the attention and a stamp of credibility from the search engines.
Search engine optimization is the strategy of improving website rankings in search engines such as Google, Bing, and Yahoo. SEO improves website traffic by being listed on search engines for relevant keywords to your website. Improving traffic is important but its only half of the story. A professional SEO campaign can increase:
- Sales Leads
- Brand Awareness
- Purchases on E-Commerce Sites
Kennedy Media’s SEO philosphy is to persue and execute long term strategies to achieve long term results. We pride ourselves in establishing long term relationships with our clients. That same philosophy also applies to our SEO services. There are many SEO companies offer a variety of solutions which will effectively drive an initial spike of traffic, but once that dies down there is no long term benefit to it, and your on your own. Kennedy Media Group will never use these types of spam tactics that can compromise your website’s long term success.
KMG’s SEO Services Include:
- Current website SEO analysis & reports
- Site audit to discover technical problems
- Keyword term research and selection
- Content & semantic structure
- On-page optimization
- Off-site optimization & link building
- Local Search Optimization
Search engine optimization has so many variables, that it can seem overwhelming. Don’t stress about it, just enlist specialists like Kennedy Media who can produce effective results without all the stress.
Contact us about our SEO services, we’d be happy to discuss your situation and how we can help
Search Engine Optimization
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page’s content. Using metadata to index pages was found to be less than reliable, however, because the webmaster’s choice of keywords in the meta tag could potentially be an inaccurate representation of the site’s actual content.
Flawed data in meta tags, such as those that were not accurate, complete, or falsely attributes, created the potential for pages to be mischaracterized in irrelevant searches.[dubious – discuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.
By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.
today, most people are searching on Google using a mobile device. In November 2016, Google announced a major change to the way crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.
In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement).
Google indicated that they would regularly update the Chromium rendering engine to the latest version. In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service.
The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.