Where did everybody go? Is your fantastic retail dream not taking off? Are people just not interested in your shop? How do you get them to come in? How do you get them to think of your store, come back and shop more?
Create an in-store experience. Everything from excellent service to creative story telling. The one thing online retailers can’t offer is a memorable experience or immediate gratification. You need to capitalize on these shortcomings and create an immersive ambiance that is appealing to all senses.
This would include everything from proper merchandising, slick next generation signage, interactivity and queue management.
This on top of offering the expected fast service, styles, sizes, availability, guidance, and selection will go a long way in bringing in customers and keeping them.
Social Coupons which must be redeemed in-store
Encourage social sharing to create positive experiences and build a buzz on Twitter Instagram and Facebook.
Create a magnetic employee brand culture turning your workforce into brand ambassadors. Make them passionate about your locations and they will make visiting your locations contagious.
Research your customer data. Get meaningful information and act quickly on that information. everything from products they like to purchase to lifestyle changes that drive behavior.
Who are your most loyal customers and what do they love? What brings them back to your store? What causes them to buy more? You need to be able to look at your store through the eyes of your customer to get a clearer picture of where you can improve the experience.
Play up the instant-gratification factor. emphasize that you can take it home today. play with it right now. no waiting.
Run crazy promotions with a “loss leader” surrounding a memorable event driving tons of traffic. Do this along with a domination campaign and the ripples for that location will be deep and long lasting.