Anthony J. Acosta
I diagnose where businesses are losing ground digitally — then I build the fix and execute it. Strategy, development, creative, infrastructure, and AI under one roof. My work has been seen at the United Nations General Assembly. My code runs on 55 TV stations. My agency has delivered 3,000+ projects over 29 years.
Professional Summary
Most agencies can design. Most developers can build. Most consultants can strategize. Very few people can do all three — and fewer still can walk into a broken situation, figure out exactly what's wrong, and fix it end-to-end without handing off the hard parts. That's what I do.
As founder of Kennedy Media Group since 1997, I've built a 7-figure digital agency that has delivered 3,000+ projects across every industry vertical imaginable — from local Rio Grande Valley businesses to Fortune 500 companies, international energy conglomerates, pharmaceutical firms, broadcast networks, and government institutions. My work spans brand identity, full-stack web development, AWS infrastructure, AI product development, broadcast automation, professional photography, and enterprise IT strategy. I don't just advise clients on what to do. I build it.
My strategic communications and design work for the LNG energy sector has been presented at the highest levels of international diplomacy — including materials displayed at the United Nations General Assembly on behalf of a foreign head of state. I also currently provide digital strategy consulting for initiatives involving new power plant development, regasification facilities, and LNG storage and logistics infrastructure.
In the past two years I've gone deep on AI — shipping multiple WordPress plugins for the LLM era, including tools that help websites get discovered and cited by AI search engines. Every line of code, mine. No outsourcing.
AI Products & Custom Tools Built
Owner-Built. Production-Deployed. No Outsourcing.
Every tool below was independently designed, coded, and shipped by me — PHP, JavaScript, CSS, schema markup, documentation, and deployment. These aren't side experiments; they're running on live production servers and actively used by clients and WordPress.org users right now.
Kennedy Site Scout
Helps websites become discoverable and citable by AI engines (ChatGPT, Perplexity, Claude). Auto-generates llms.txt, logs AI crawler activity, surfaces E-E-A-T metadata per author, and includes a Pro dashboard of top-crawled pages. SVN deployed to WordPress.org.
AI Prompt Vault
Full-featured dashboard for storing, organizing, categorizing, and one-click copying of AI prompts across GPT, Claude, Grok, and other LLMs. Includes image support, shortcodes, and theme-aware UI — built for serious prompt engineers and AI power users.
WP Legal Compliance
Auto-generates GDPR/CCPA-compliant Privacy Policy, Terms of Service, and Do Not Sell pages. Includes Google Consent Mode v2, cookie banner, and consent logging. Unlimited agency licensing — one purchase covers all client sites.
Kennedy Download Tracker
Multi-format file registry with secure storage outside web root, 4-page admin UI, download shortcodes, and sparkline analytics. Fully PHPCS-compliant WordPress.org submission. Pro tier scoped with 12 additional features.
KMG Hosting Dashboard
Custom WordPress plugin managing all 56 hosted client domains across two AWS servers. Features inline billing editing, CSV export, bulk actions, per-domain cost splitting, overdue auto-detection with grace periods, and full admin UI. Replaced third-party SaaS entirely.
Custom Broadcast Automation
Suite of internal tools deployed across Entravision's network: automated contest pickers, NFL schedule managers, AWS S3 video players, sports/weather display systems, and a broadcast-to-digital news pipeline using voice recognition and AI to convert live news segments into monetized web articles automatically.
Professional Experience
- Founded and scaled a 7-figure full-service digital agency delivering 3,000+ projects across every industry vertical — local SMBs, Fortune 500 companies, pharmaceutical firms, law firms, hospitals, car dealerships, energy conglomerates, and Hollywood production companies.
- Serve as outsourced creative director, ghostwriter, and content strategist for high-trust executive and institutional clients who require discretion, consistent brand voice, and results without headlines.
- Named clients include Sysco (Fortune 500), LTI, political action committees, Delta Offshore Energy, Argo Clean Energy, Cameron County Amphitheater, Texas Citrus Fiesta, and regional TV and radio networks.
- Produced strategic communications and design materials for the international LNG energy sector — including work displayed at the United Nations General Assembly on behalf of a foreign head of state.
- Currently providing digital strategy consulting for initiatives involving new power plant development, regasification facilities, and LNG storage and logistics infrastructure.
- Independently built and deployed 7+ AI-enhanced WordPress plugins — all owner-coded, zero outsourcing — addressing real gaps in the AI-search and agency workflow ecosystem.
- Manage two AWS production servers hosting 56+ client domains, with fully custom-built infrastructure dashboards, billing automation, and uptime tooling replacing third-party SaaS entirely.
- Bilingual content strategy and brand creation for television and radio stations across multiple U.S. markets — English and Spanish.
- Led digital strategy, brand development, and creative execution across 55 television stations in 21 U.S. markets — Univision, FOX, and CW affiliates — and approximately 50 radio stations in both English and Spanish markets.
- Rebuilt digital properties end-to-end for the full radio and TV portfolio: brand identities, UI/UX redesigns, social media properties, and streaming service integration — ensuring a consistent and modern presence across every platform and market.
- Executed hundreds of digital campaigns across the station network for clients in law, healthcare, automotive, real estate, financial services, and retail — managing strategy, creative, targeting, and performance reporting.
- Built and deployed custom internal broadcast tools — contest automation, NFL schedule management, AWS S3 video players, weather systems — eliminating manual production overhead across the full network.
- Recognized internally as the Award-Winning Creative Director for FOX & Univision digital initiatives across multiple markets.
- Designed and deployed fiber optic infrastructure throughout the main distribution warehouse — eliminated legacy bottlenecks and drove near-zero unplanned downtime.
- Architected a real-time credit approval database connecting all 13 retail locations to a central credit department, dramatically accelerating point-of-sale approvals and reducing customer wait times.
- Built the company's inventory infrastructure from scratch — custom barcode system design, full integration, and company-wide training across all locations.
Core Competencies
AI & Emerging Tech
WordPress AI plugin development, llms.txt / AI crawler optimization, LLM prompt engineering, AI-search citation readiness, broadcast-to-digital AI pipelines, voice recognition automation, Rank Math AIO, JSON-LD schema
Full-Stack Development
PHP, JavaScript (ES5/ES6), HTML5, CSS3, MySQL, REST APIs, WordPress core & plugin architecture, WooCommerce, custom post types, SVN/Git, AWS EC2
Digital Problem-Solving
Technical audits, conversion optimization, infrastructure triage, workflow automation, custom tooling for gaps no off-the-shelf product fills — from broadcast systems to billing dashboards to international energy communications
Brand & Creative Direction
Logo & brand identity, UI/UX design, typography systems, print & digital design, PowerPoint & presentation design, Divi 5, Adobe Creative Suite, ghostwriting & executive content strategy
Digital Marketing & Campaigns
Hundreds of campaigns executed across law, healthcare, automotive, real estate, and retail. Google Ads (Search, Display, Shopping, Video, Mobile), SEO/SEM, Google Analytics, social media management, bilingual strategy
Infrastructure & IT
AWS server management, network architecture, VoIP systems, fiber optic installation, Cisco CCNA/CCNP, systems administration, multi-domain hosting operations, custom billing automation
Energy Sector & Enterprise
Strategic communications for LNG, power generation, and regasification infrastructure initiatives. Presentation design and brand strategy for international energy clients — including materials displayed at the UN General Assembly.
Media & Production
Professional photography (military aviation, portrait, architectural, events), FAA Part 107 drone operations, broadcast TV/radio digital production, Fine Art America & stock contributor
Selected Publications
Community & Industry Involvement
Bring Me Your Hardest Problem
If your business is losing ground digitally — or you need someone who can diagnose, build, and execute without handing off the hard parts — let's talk.