PROFESSIONAL SUMMARY

Founder of Kennedy Media Group since 1997, Anthony has built and maintained over 3,000 websites while providing full-service digital solutions — from brand identity and photography to web development, marketing, and enterprise infrastructure. With deep technical credentials and hands-on creative expertise, he delivers reliable, high-impact results for small-to-medium businesses in the Rio Grande Valley and select national clients. Available for strategic monthly retainers and select contract work.

CORE COMPETENCIES

Brand & Design:   Logo & Brand Identity  |  Graphic Design  |  Print & Digital Design  |  UI/UX  |  Typography

Development:        Full-Stack Web Dev  |  CMS Development  |  E-Commerce  |  App Development  |  Database Design

Marketing:            Campaign Strategy  |  Social Media Marketing  |  SEO/SEM  |  Google Ads  |  Content Strategy

Media Production: Photography  |  Videography  |  Drone Aerial (FAA Part 107)  |  TV/Radio Digital Production

IT / Infrastructure: Network Architecture  |  VoIP  |  Systems Administration  |  Fiber Optic Installation

Languages:           English (Native)  |  Spanish (Native/Bilingual)  |  French (Working)

PROFESSIONAL EXPERIENCE

Kennedy Media GroupFebruary 1997 – Present

Founder & President / Creative Director  ●  Present

• Founded and scaled a full-service digital agency to 3,000+ website builds for clients across all industry verticals — from local SMBs to Fortune 500 companies, pharmaceutical firms, and Hollywood production companies.
• Serve as ghost publisher and brand architect for major clients, orchestrating end-to-end campaigns including strategy, design, development, and performance analytics.
• Clients include Sysco (Marco Del Bosque, Global Marketing Manager), LTI, political action committees, energy companies, healthcare providers, and regional television festivals.
• Designed recognizable logos and brand identities featured on Dribbble for clients including Cameron County Amphitheater, Delta Offshore Energy, Texas Citrus Fiesta, Argo Clean Energy, and others.
• Manage bilingual (English/Spanish) online brand creation and promotion for television and radio stations across multiple U.S. markets.

Entravision CommunicationsAugust 2006 – Present

Creative Director, Digital Products & TV Production  ●  Present

• Lead digital strategy and creative execution for 55 television stations across 21 U.S. markets — including Univision, FOX, and CW affiliates.
• Oversee digital presence and promotional campaigns for 49 radio stations in both English and Spanish markets, ensuring cohesive multi-platform branding.
• Develop digital elements, interactive web experiences, and content guidelines for broadcast initiatives at the network level.
• Recognized internally as the Award-Winning Creative Director for FOX & Univision digital initiatives.

Lacks Valley StoresJuly 2000 – November 2005

Network Administrator & IT Infrastructure Lead

• Designed and deployed a fiber optic network throughout the company's main distribution warehouse, eliminating legacy bottlenecks and reducing downtime to near-zero.
• Architected a real-time credit approval database that connected all 13 retail locations to a central credit department, dramatically accelerating point-of-sale approvals.
• Built the company's inventory infrastructure from the ground up, including custom barcode system design and integration.
• Installed networking equipment company-wide and trained staff on all new systems.

CERTIFICATIONS & CREDENTIALS

EDUCATION

Peoples University of the Americas1994 – 1998

Research Doctorate (D.Sc), Computer Science  ·  Master of Science (M.S.), Computer Science

The University of Texas – Pan American1990 – 1993

Computer Science  ·  Notable: Interned with Dr. Peter Rothschild on scientific/medical research protocol development at PUA.

SELECTED PUBLICATIONS & WRITING

Technical & Marketing Articles:

• "Digital Campaigns — Focus on Quality and Storytelling" — Medium, 2016
• "Developing a Logo, a Brand, and Brand Indicators" — Medium, 2016
• "What is Bitcoin, and Why Is It Worth More Than Gold?" — RGV Fox News, 2017
• "How to Make Serious Money Building Websites" — Medium, 2017
• "The Benefits of E-Commerce" & "The Lords of the Future" — Computer News Magazine, 1999 (latter became required reading at the University of New South Wales, Australia)

Books:

• Sicarionauts: Sicarios Saving the World! — ISBN 978-1-73557-820-0  (sicarionauts.com)  |  Sequels in development

COMMUNITY & INDUSTRY INVOLVEMENT

McAllen Rotary Club & Rotary International (Regional)  ·  South Texas College Advisory Committee (E-Commerce & Webmaster)  ·  McAllen Crime Stoppers  ·  Director, Pathfinder Club (Hidalgo, TX)  ·  Certificate of Appreciation for Outstanding Community Service – South Texas College

Portfolio & Work Samples

Web & Marketing: kennedymedia.com   ·   Logo & Brand Design: dribbble.com/americanczar   ·   Photography: anthonyacosta.zenfolio.com

Available for contract engagements in: Brand Identity, Web Development, Campaign Strategy, Digital Marketing, Drone/Photography Production